Our Panel Demographics (US)

Forthright composition vs. U.S. Census Bureau, 2023 ACS 5-Year Estimates

GENDER

56%(vs 51%)Female
44%(vs 49%)Male

AGE

18-24
9%(vs 12%)
25-34
16%(vs 18%)
35-44
20%(vs 17%)
45-54
19%(vs 16%)
55-64
19%(vs 16%)
65+
17%(vs 22%)

EMPLOYMENT STATUS (AGE 16+)

In Labour Force

63%(vs 64%)
EMPLOYED
54%(vs 58%)
Work full time
41%
Work part time
13%
UNEMPLOYED - LOOKING FOR WORK
9%(vs 7%)

Not In Labour Force

37%(vs 36%)
Retired
17%
Homemaker
7%
Student
4%
Unemployed - not looking for work
4%
Other
5%

INCOME

Less than $25,000
22%(vs 15%)
$25,000 to $34,999
13%(vs 7%)
$35,000 to $49,999
15%(vs 10%)
$50,000 to $74,999
19%(vs 16%)
$75,000 to $99,999
13%(vs 13%)
$100,000 to $149,999
12%(vs 17%)
$150,000 to $199,999
4%(vs 9%)
$200,000 or more
3%(vs 13%)

ETHNICITY

White
75%(vs 73%)
Black or African American
19%(vs 14%)
Asian
5%(vs 7%)
American Indian/Alaska Native
4%(vs 2%)
Native Hawaiian/Other Pacific Islander
1%(vs 0.5%)
Other
7%(vs 9%)
87%(vs 81%)
Not Hispanic or Latino
13%(vs 19%)
Hispanic or Latino

REGION

23%(vs 24%)West
24%(vs 21%)Midwest
19%(vs 18%)North East
35%(vs 38%)South
14%(vs 14%)
Rural
86%(vs 86%)
Urban

EDUCATION LEVEL (AGE 25+)

Less than high school graduate
3%(vs 11%)
High school graduate (includes equivalency)
28%(vs 26%)
Some college, no degree
23%(vs 19%)
Associate's degree
13%(vs 9%)
Bachelor's degree
23%(vs 21%)
Graduate or professional degree
11%(vs 14%)

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